It is the policy of the
National Honey Board to enhance the ability of US honey producers to
compete efficiently and effectively in the marketplace and promote
honey and honey products to the consumer. It is also the policy of
the National Honey Board to fully comply with the US antitrust laws
and encourage US honey producers and handlers to do likewise. While
some discussion of marketing and pricing strategies are set forth on
this Web site, the intent of the Board is to provide the producer or
packer with general business information not to encourage or suggest
any particular price for a product or any specific pricing or
marketing formula. Moreover, to the extent a marketing or pricing
strategy or approach is discussed, the reader is reminded that any
recommendations concerning marketing or pricing strategies or
approaches set forth on this Web site are suggestions only. Each
producer or handler remains free to make his or her own independent,
competitive decisions concerning how to best market and price his or
her products and in doing so is encouraged to compete in the
marketplace with other producers and handlers to bring the best
value possible to the consumer.
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